Coral Life is a trailblazer in the provision of sustainable building solutions in Thailand, and the company has been making significant strides in the design and construction of energy-efficient buildings in Asia. The company was founded by James Duan, who has extensive experience in property development and wanted to address inefficiencies in traditional construction practices. Coral Life’s mission centers on creating innovative, energy-efficient buildings that not only minimize environmental impact but also enhance living and working conditions. The company’s pioneering efforts led to the development of the first house in Southeast Asia’s certified by Germany’s Passive House Institute (PHI), which sets a new standard for energy-efficient construction in the region.
Peter du Pont and Marc Tagub of SIPET recently sat down with Thien Juengwirunchodinan, Head of Marketing for Coral Life. In our conversation, Thien offered a candid look into the company’s evolution, its revolutionary technologies, and its aspirations for energy-efficient construction in Southeast Asia. This conversation offers a glimpse into how energy-efficient construction can be a key driver in achieving a sustainable energy transition.
The Context for Efficient Cooling
In a rapidly heating world, indoor cooling energy is a fast-emerging area of concern, and also innovation. According to the International Energy Agency’s (IEA) 2016 Future of Cooling report, “space cooling is the fastest-growing energy in buildings, both in hot and humid emerging economies were incomes are rising, and in the advanced industrialised economies”. Final energy use for space cooling in residential and commercial buildings worldwide more than tripled between 1990 and 2016, to 2020 terrawatt hours (TWh) per year. With the recent increase in temperatures, especially in Asia, which has been heating faster than the global average, this figure is going to continue to rise. However, innovations are underway to reduce cooling energy demand and the consequent energy costs, including in Southeast Asia.
The Coral Life Approach
In Thailand, the Coral Life Group has been designing and building residential buildings that have lower indoor temperatures. It does so by eliminating heat transfer through effective building envelopes and low-flow ventilation strategies, which results in buildings with high thermal comfort and very low energy use.
Coral Life founder James Duan’s experience in property development in Greater Bangkok exposed him to the inefficiencies in residential construction. Determined to innovate, he committed Coral Life to the creation of energy-efficient, sustainable living spaces.
“It has always been our strategy to think about innovative buildings, innovative ways to introduce (quality of) living, and absolutely innovative ways to create living and working spaces,” said Thien Juengwirunchodinan, Head of Marketing at Coral Life.
This approach led the company to build a demonstration home in Thailand that meets the standard levels set by the Passive House Institute (PHI), which are the world’s most stringent standards for energy usage. Originating in Germany, these standards required adaptation for Thailand’s hot and humid climate. When Coral Life executed its cooling strategy in building a house near Suvarnabhumi Airport, the 200-square-meter residence became the first PHI-certified house in Southeast Asia. “This helped us understand what it takes and what can be achieved in being super energy efficient, given what was built,” Juengwirunchodinan said.
The results of this demonstration project were extremely encouraging. “With a highly effective building envelope and ventilation system, the energy bills for the house dropped from 15,000 baht (USD 415) per month to less than 2,000 baht (USD 55) a month, with most of the savings resulting from reduced cooling costs”, explained Juengwirunchodinan.
The Most Energy-Efficient Building in Thailand
In May 2023, Coral Life opened a new headquarters building in Sukhumvit 39 that executes these principles on a larger scale. It is now the most energy-efficient office building in Thailand, and uses 85% less energy than conventional structures. Juengwirunchodinan said that this is not only due to using the right materials, but also the techniques to assemble these materials. “The principles of a strong building envelope and proper ventilation strategies apply universally,” he asserted.?
A critical tool in Coral Life’s toolkit is its advanced humidity control system that maintains relative humidity within 40-60%. “When humidity is controlled, cooling a space becomes less energy-intensive, and people experience more thermal comfort as well,” Juengwirunchodinan said.
This approach leads to major energy savings, but the benefits do not end there. The building design also provides a high-quality indoor living experience. The electricity bills of Coral Life headquarters’ building are 70,000 baht (USD 1,900) per month, compared to 500,000 baht (USD 13,800) per month for a comparable commercial building. These savings have been achieved without sacrificing comfort or functionality. The building is a functional office space, with lighting systems, ventilation and cooling systems, appliances and equipment, and plug loads, but the thermal comfort of the building is evident when one enters the space—with quiet, low-flow ventilation, relatively low-humidity levels and clean indoor air with near-zero levels of pollutants.
“It’s not about turning off everything that we don’t use, but about spending what (energy) we use efficiently,” Juengwirunchodinan pointed out.
The Challenges Ahead
One of the major challenges that Coral Life faces is to mainstreaming the design of efficient features into the construction of new buildings. “We are making some progress and are already developing buildings to high levels of efficiency for some of our clients”, says Juengwirunchodinan. " The biggest challenge is communication and awareness. It’s not a question of whether the efficient construction works. It’s a question of understanding how it works and convincing the client of the benefits and the win-win nature of this approach.”
Juengwirunchodinan also highlighted the importance of supportive government policies and financial incentives, such as green loans and tax breaks, which he says are crucial to facilitate much broader adoption of energy-efficiency building techniques.
Coral Life’s journey underscores the huge potential of energy-efficient buildings in driving the energy transition. By demonstrating substantial cost savings, enhanced thermal comfort, and alignment with larger environmental goals, the company is setting a benchmark for sustainable urban living, and creating an inspiring vision for a future in which energy-efficient buildings will be the norm.
Peter du Pont is the Co-Founder and Co-CEO and Marc Tagub is the Team Leader – Knowledge Management and Stakeholder Engagement, for Asia Clean Energy Partners, a Bangkok-based company.