Malaysian automaker Proton Holdings launched its first electric vehicle model on Monday, marking the first locally-made EV in the country's growing auto market.
According to the announcement, the e.MAS 7 model is priced from 109,800 ringgit ($24,700) to 123,800 ringgit. That pricing challenges existing EV players like China's BYD, Tesla and BMW. Actual sales are due to begin early next year.
*This excerpt is from a news item collated by SIPET as part of its mission to serve as a one-stop platform for information and knowledge exchange about the energy transition in Southeast Asia. For the full news item, click on the link next to 'Further Information' .
**Photo credit: Nikkei Asia