At a time when more businesses in the Philippines are claiming that they are prioritising sustainability and shifting towards net zero, the role of media as storytellers and scrutineers has never been more critical.
The rapidly evolving business and policy landscape is changing what it means to be sustainable, which, in turn, is influencing how investors and key stakeholders view environmental, social, and governance (ESG) considerations.
This will affect how ESG-focused news is perceived. With scientists worldwide agreeing that the planet must reach net zero carbon emissions by 2050 to stay within the 1.5-degree Celsius threshold, the media needs to develop subject matter expertise to critically and analytically report on the topic in a way that has impact.
To upskill journalists, media practitioners, and communicators in impactful storytelling on net zero, the Net Zero Carbon Alliance, the largest private sector group advancing the country’s progress on carbon neutrality.